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Nov 5, 2017

This episode is sponsored by KingswaySoft.

John Gravely is a Technology Entrepreneur and Investor. He founded, built and sold two software companies; ClickDimensions (sold to Accel-KKR in 2016 for $51M) and c360 Solutions (sold to CDC Corp in 2006 for $6.5M).  He also spent time at Scribe Software. 

  In this Episode 

  • Johns Dynamics career  
  • Life post the sale of ClickDimensions 
  • Why he focused on Marketing with ClickDimensions 
  • Role of the ISV in Dynamics ecosystem  
  • Opportunities for ISV's with Dynamics 
  • Building blocks to becoming a successful ISV 
  • How to market an ISV 
  • Dynamics partners and the ISV 
  • Microsoft and the ISV 
  • Events and the ISV 
  • ISV competition from other companies 
  • Working relationship between an ISV and Microsoft 
  • Tipping point with ClickDimensions 
  • The ClickDimensions Team and the role they place in ClickDimensions success 
  • Team culture 
  • Advice for people considering becoming an ISV in the Dynamics ecosystem? 

Book Recommendations 

  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers - David Meerman Scott  
  • Sailing Alone Around the World - Joshua Slocum  

Resources Mentioned