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Nov 29, 2018

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Guest Profile

Sarah Critchley is a Microsoft Dynamics Business Applications MVP and an experienced Technical Consultant & Research Solutions Lead who has worked on numerous Business System Implementations. Having led software projects in numerous industries including healthcare and the public sector, she works across all areas of the project lifecycle from demonstrations, design, architecture, documentation, customisations and development. She gets involved in the technical community through chairing the CRM User Group in the UK, running technical events and presenting on technical and functional topics in conferences around the world.

As an experienced technical consultant and developer who has worked on numerous Microsoft Dynamics CRM implementations for both Online and On-Premise deployments, I am knowledgeable in all aspects of the software development lifecycle. I have led projects in various industries including medical, government and retail. I focus on consultancy and designing systems to ensure companies get the most value out of the platform.

I have experience of leading CRM 2011 all the way through to Dynamics 365 projects that required a range of skills including pre-sales demonstrations and discussions, scoping and designing architecture, writing functional and technical specifications, customisations using out of the box configurations, scripting, plugin development and data migration. 

I have a background in QA & believe the customer should receive an end product that works to specifications and is of fantastic quality. Having worked with Microsoft Dynamics CRM for over five years I am committed to the product and what it can provide a user in a range of varied environments

I am enthusiastic about technology and the possibilities that can be accomplished with it; I enjoy researching and learning which is demonstrable in my commitment to developing my skills alongside full time employment. Having achieved a distinction in my MSc Computer Science alongside working full time, I now enjoy leading various other projects and groups within the technical community, including CRMUG UK and CRMUG Research and creating and reviewing technical courses.


In this Episode

  • Career breakdown and following a non traditional path
  • Cats
  • Meeting & Making Goals
  • Pronunciations & Brian-storming
  • User Experience
  • Artistic Skills
  • Blogging, reading and writing
  • Outdoor pursuits, detox and scary bears
  • Automation and AI
  • Prioritization
  • UG - UK

Books & Other Resources Mentioned

Contact Details


Your Host is Mark Smith – nz365guy
Business Solutions MVP


Music Credit

The Happiness of Larry by radiotimes (c) copyright 2012 Licensed under a Creative Commons Attribution Noncommercial  (3.0) license